Why SoulCycle pioneer employee generated content.
1:14
YouTubeBuilding Brand Advocacy Podcast
Why SoulCycle pioneer employee generated content.
In this episode, we break down how SoulCycle built a community-powered content engine that keeps fans sharing, and showing up. Our guest this week is McKinley Hart, Director of Social Media at SoulCycle who shares more around the brand’s social and community storytelling, how they turn riders, instructors, and studio culture into a constant ...
84 views2 months ago
Shorts
Day In The Life of a Miami SoulCycle Instructor
2:04
619 views
Day In The Life of a Miami SoulCycle Instructor
Vynnessa Vibes
SoulCycle on Instagram: "SOUL After Dark took over NYC and DC last Friday night. 🪩 1.30 — SF + DC are sold out. Try the waitlist. 2.6 — Philly presale is sold out. Limited spots left in ATL. 2.13 — Lineup drops this Friday at noon on our stories. Let’s hope your city makes the list. See you after dark."
0:47
53K views
SoulCycle on Instagram: "SOUL After Dark took over NYC and DC last Friday
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Recovery Is Part of the Workout | SoulCycle x NYU Langone
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Top videos
SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional cross-training for optimal performance on and off the bike. Reserve your spot Tuesdays at 10:30AM + Fridays at 8:00AM at SoulCycle Tribeca. First class is 1/16. Book using regular class credits."
0:49
SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional cross-training for optimal performance on and off the bike. Reserve your spot Tuesdays at 10:30AM + Fridays at 8:00AM at SoulCycle Tribeca. First class is 1/16. Book using regular class credits."
Instagramsoulcycle
20.6K views5 months ago
Inside SoulCycles content infrastructure.
1:15
Inside SoulCycles content infrastructure.
YouTubeBuilding Brand Advocacy
114 views2 months ago
SoulCycle on Instagram: "New to SOUL or ready to level up? Meet Soul + Strength, our 45-minute class built to help riders get stronger on and off the bike with heavier weights, double-arm sections, and power-focused pacing. A great entry point for new riders who want to focus on form, strength, and the basics. Available in Chicago, LA, and NYC."
0:23
SoulCycle on Instagram: "New to SOUL or ready to level up? Meet Soul + Strength, our 45-minute class built to help riders get stronger on and off the bike with heavier weights, double-arm sections, and power-focused pacing. A great entry point for new riders who want to focus on form, strength, and the basics. Available in Chicago, LA, and NYC."
Instagramsoulcycle
33K views4 months ago
SoulCycle Benefits
A different kind of Friday night. 🪩 Are you ready?! #soulcycle #fridaynight #weekendplans #club #dancing @gabby andriello
0:05
A different kind of Friday night. 🪩 Are you ready?! #soulcycle #fridaynight #weekendplans #club #dancing @gabby andriello
TikToksoulcycle
2.7K views5 months ago
SoulCycle UK on Instagram: "Our kind of Friday night 🪩 Join us for SOUL After Dark on Friday 2/20 📍Soho London | @mj_mickyj + @bea.knight Book with Soul Early: Sunday, Feb 8 @ Noon Regular Booking: Monday, Feb 16 @ Noon"
0:33
SoulCycle UK on Instagram: "Our kind of Friday night 🪩 Join us for SOUL After Dark on Friday 2/20 📍Soho London | @mj_mickyj + @bea.knight Book with Soul Early: Sunday, Feb 8 @ Noon Regular Booking: Monday, Feb 16 @ Noon"
Instagramsoulcycle_uk
7.5K views4 months ago
If these ladies tell us who to ride with, we're clipping in! If you love riding with Victoria, Karyn, Ayana, and Jordyn At-Home then you'll absolutely love their Ride, Marry, Recommend for other Stream instructors. All these instructors' classes are available On Demand. Who would your picks be?
0:40
If these ladies tell us who to ride with, we're clipping in! If you love riding with Victoria, Karyn, Ayana, and Jordyn At-Home then you'll absolutely love their Ride, Marry, Recommend for other Stream instructors. All these instructors' classes are available On Demand. Who would your picks be?
TikToksoulcycle_athome
253 views3 months ago
SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional cross-training for optimal performance on and off the bike. Reserve your spot Tuesdays at 10:30AM + Fridays at 8:00AM at SoulCycle Tribeca. First class is 1/16. Book using regular class credits."
0:49
SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional cross-training for optimal performance on and off the bike. Reserve your spot Tuesdays at 10:30AM + Fridays at 8:00AM at SoulCycle Tribeca. First class is 1/16. Book using regular class credits."
20.6K views5 months ago
Instagramsoulcycle
Inside SoulCycles content infrastructure.
1:15
Inside SoulCycles content infrastructure.
114 views2 months ago
YouTubeBuilding Brand Advocacy Podcast
SoulCycle on Instagram: "New to SOUL or ready to level up? Meet Soul + Strength, our 45-minute class built to help riders get stronger on and off the bike with heavier weights, double-arm sections, and power-focused pacing. A great entry point for new riders who want to focus on form, strength, and the basics. Available in Chicago, LA, and NYC."
0:23
SoulCycle on Instagram: "New to SOUL or ready to level up? Meet Soul + Strength, our 45-minute class built to help riders get stronger on and off the bike with heavier weights, double-arm sections, and power-focused pacing. A great entry point for new riders who want to focus on form, strength, and the basics. Available in Chicago, LA, and NYC."
33K views4 months ago
Instagramsoulcycle
Day In The Life of a Miami SoulCycle Instructor
2:04
Day In The Life of a Miami SoulCycle Instructor
619 views3 weeks ago
YouTubeVynnessa Vibes
SoulCycle on Instagram: "SOUL After Dark took over NYC and DC last Friday night. 🪩 1.30 — SF + DC are sold out. Try the waitlist. 2.6 — Philly presale is sold out. Limited spots left in ATL. 2.13 — Lineup drops this Friday at noon on our stories. Let’s hope your city makes the list. See you after dark."
0:47
SoulCycle on Instagram: "SOUL After Dark took over NYC and DC last Friday night. 🪩 1.30 — SF + DC are sold out. Try the waitlist. 2.6 — Philly presale is sold out. Limited spots left in ATL. 2.13 — Lineup drops this Friday at noon on our stories. Let’s hope your city makes the list. See you after dark."
53K views4 months ago
Instagramsoulcycle
I am plus size & do Soul Cycle! 💛🚴🏻‍♀️
2:33
I am plus size & do Soul Cycle! 💛🚴🏻‍♀️
691 views1 month ago
YouTubeRae Rae 🎀
Recovery Is Part of the Workout | SoulCycle x NYU Langone
1:26
Recovery Is Part of the Workout | SoulCycle x NYU Langone
389 viewsMay 15, 2025
YouTubeNYU Langone Health
0:24
What are you waiting for?! Sign up for Warrior Week. Ride four times in one week and earn a prize. The challenge starts Tuesday. #soulcycle #fitness #spin #cycling
1K views4 months ago
TikToksoulcycle
0:05
A different kind of Friday night. 🪩 Are you ready?! #soulcycle #fridaynight #weekendplans #club #dancing @gabby andriello
2.7K views5 months ago
TikToksoulcycle
0:33
SoulCycle UK on Instagram: "Our kind of Friday night 🪩 Join us for SOUL After Dark on Friday 2/20 📍Soho London | @mj_mickyj + @bea.knight Book with Soul Early: Sunday, Feb 8 @ Noon Regular Booking: Monday, Feb 16 @ Noon"
7.5K views4 months ago
Instagramsoulcycle_uk
0:40
If these ladies tell us who to ride with, we're clipping in! If you love riding with Victoria, Karyn, Ayana, and Jordyn At-Home then you'll absolutely love their Ride, Marry, Recommend for other Stream instructors. All these instructors' classes are available On Demand. Who would your picks be?
253 views3 months ago
TikToksoulcycle_athome
0:40
Ready to take your first SoulCycle ride? We’ve got a few tips for you 💛 #soulcycle #fitness #fittok #cycling #spin
315.7K viewsMar 24, 2022
TikToksoulcycle
0:41
Be inspired by the strength of your SOUL. Clip in with our limited-time offers: 🚴 Score 20% off Soul Renew with code: SOULRENEW20 🚴 First time? Unlock unlimited rides for $50 for two weeks. Head to the link in our bio to get started.
131.9K viewsJan 8, 2024
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Discover the Power of Soulcycle: Elevate Your Fitness
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Oh now we’re pissed. @Ariel Padilla @roxy #soulcycle #pilates #spin #fyp
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Proof the body can do amazing things when the playlist hits. #SoulCycle #Fitness #cyclinglife @Ariel Padilla
858 views1 month ago
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The ride of your life starts with the optimal bike set up. Check out instructor Matt Miller’s step-by-step guide.
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Master Your Cycling Technique with Ariel Padilla
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Short videos

1:14
Why SoulCycle pioneer employee generated content.
84 views2 months ago
YouTubeBuilding Brand Advocacy
0:49
SoulCycle on Instagram: "Introducing Soul Off the Bike | Strength Training — intentional
20.6K views5 months ago
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YouTubeBuilding Brand Advocacy
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Day In The Life of a Miami SoulCycle Instructor
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SoulCycle on Instagram: "SOUL After Dark took over NYC and DC last Friday night. 🪩
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I am plus size & do Soul Cycle! 💛🚴🏻‍♀️
691 views1 month ago
YouTubeRae Rae 🎀
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Recovery Is Part of the Workout | SoulCycle x NYU Langone
389 viewsMay 15, 2025
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What are you waiting for?! Sign up for Warrior Week. Ride four times in one week and earn a
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A different kind of Friday night. 🪩 Are you ready?! #soulcycle #fridaynight #weekendplans
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SoulCycle UK on Instagram: "Our kind of Friday night 🪩 Join us for SOUL After Dark on
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If these ladies tell us who to ride with, we're clipping in! If you love riding with Victoria,
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Ready to take your first SoulCycle ride? We’ve got a few tips for you 💛 #soulcycle
315.7K viewsMar 24, 2022
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Be inspired by the strength of your SOUL. Clip in with our limited-time offers: 🚴 Score 20%
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Oh now we’re pissed. @Ariel Padilla @roxy #soulcycle #pilates #spin #fyp
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Proof the body can do amazing things when the playlist hits. #SoulCycle #Fitness
858 views1 month ago
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The ride of your life starts with the optimal bike set up. Check out instructor Matt Miller’s step
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Master Your Cycling Technique with Ariel Padilla
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