B2B Marketing Is Pinball, Not a Funnel
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B2B Marketing Is Pinball, Not a Funnel
In this Future of Marketing clip, Wendy Werve (CMO of Comply) explains how modern B2B marketing works more like pinball than a funnel — and why your job is the flippers, not the ball. 🎧 Listen to the full podcast here: https://www.youtube.com/watch?v=QGq0vob3AOU Guest: Wendy Werve, CMO of Comply https://www.linkedin.com/in/wendy-werve ...
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