Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

Making decisions about social issues, including scientific ones such as climate change and bioengineering, requires values as well as facts. One good way to make such values explicit is to diagram ...

In part one of this article, we made the case that companies are increasingly being held accountable for creating long-term value in a “multistakeholder” context”— actively managing value creation for ...

Are you living your values? We got to thinking about this question because there are times when the world seems to be so upside down. People feel that their values are being tested. Knowing what ...