Promotion is an important part of any marketing strategy. You can have the best product or service out there, but unless you promote it successfully, no one will know about it. There are three basic ...

On Wednesday, Fox revealed it took in $600 million in ad revenue for Super Bowl Sunday, with some in-game 30-second spots going for north of $7 million. So when time is money (literally, millions of ...

For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer. But the iconic 20%-off ...

Wondering what Unilever's take on mobile marketing is? Read this interview with a Unilever executive to find out. The company began a trial test of mobile coupons, which consumers can redeem by having ...

It has been reported, including on this site, that the effectiveness of digital coupons is on the rise. According to an Inmar 2015 Shopper Study, while overall coupon redemption was down 13% in 2015 ...

SAN FRANCISCO (Reuters) - Shoes.com prefers to woo shoppers with the latest Steve Madden gladiator sandals or sheepskin Ugg boots, rather than the newest coupon offering discounts to shop on its site.