The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. Feb 12, 2019, 12:26pm EST Feb 15, 2019, 10:29am EST This article is ...

With dozens of image generators on the market that can produce hyper-realistic pictures from text prompts, many developers have started tackling a new challenge: video generation. AI lab Odyssey has ...

Erika Trautman is the CEO and co-founder Rapt Media. Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive video (IV) is undoubtedly hot this year.

Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static ...

When I heard Los Angeles indie rockers Local Natives released a new single called “I Saw You Close Your Eyes,” I knew I had to check out what they'd been up to — but first, I had to dim the lights, ...

Marketing videos create awareness. But then what? What do viewers actually do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them ...

The way people experience moving images hasn’t changed much since the film industry’s flickering dawn. It’s a one-way street: There you sit, often in a dark room, passively gazing at a screen. Sleepy ...

The bridges between bands and their fans continue to crumble, with Linkin Park taking the latest step with their new 'Lost in the Echo' interactive video. The clip went live Wednesday, with lots of ...