The following article is reproduced from Winning at Work: Delivering great customer experience used to be a ‘nice-to-have’ in the business world. From time to time it would drift into the conversation ...

Fellow marketing professionals, I have a quiz for you: What costs US companies $62 billion annually and fuels 99.9% of the angry, misspelled tweets you hate answering? If you replied with "poor ...

Improving customer service and creating more engaging brand experiences is key in today’s competitive marketplace. While it feels like the formula should be simple – combining the right technology ...