Until a few years ago, all I really knew about color theory for clothing came from 30 Rock. Liz Lemon, holding up a neon green bridesmaid’s dress, bemoans that she can’t wear the color because “the ...

Color trends used to come and go. But the color recession that began early this century has dragged on far longer than the ...

The Tsimane’ people of the Amazon (pronounced chee-MAH-nay, roughly) hunt, farm, and forage. They don’t have a lot of technology. And if you talk to them about the colors they see in the world, they ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Yes, I’m using the Sherwin-Williams annual report to upgrade my fall wardrobe.

Rochester Institute of Technology color scientists know why the color of the dress that went viral has some people seeing blue/black and other seeing white/gold. “An aspect of color perception is ...

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...

From smoky amethyst to tones of blue and sage green, the experts break down the shades seen across fingers and toes.

Not since Monica Lewinsky was a White House intern has one blue dress been the source of so much consternation. (And yes, it's blue.) The fact that a single image could polarize the entire Internet ...